1/10/2024 0 Comments Anonymizer universal android appThere has been a lot of discussion around the way engagement is tracked in Universal Analytics. You can think of the bounce rate metric, time on site and number of pages per session. In Universal Analytics, there are several ways to track “engagement”. Here is great guide from Simo Ahava explaining this in all depth. They work with so-called custom parameters. In contrast, in App + Web properties everything is an event (including pageviews).Īlso, App + Web events don’t come with the same structure. Events are categorized by Category, Action and Label. Page views are an exception and not counted among events. In Universal Analytics, we are all used to Event Tracking and its role in measuring many different interactions on a website. Read my post on Enhanced Measurement in Google Analytics App + Web to learn more! 7. In addition to page and screen views, you have the option to automatically integrate: Where Universal Analytics only accounts for page views and screen views, you will find that Google Analytics App + Web offers many more possibilities. With respect to default or baseline measurements, there is a big difference between Universal Analytics and Google Analytics App + Web. The cookies are updated every time data is sent to Google Analytics. “_ga_XXXXXX” cookies, we’ll find a new cookie for each of the Measurement ID’s that you’re using on your site.Ĭookie expiration time of both cookies is set to two years. “_ga” cookie, nothing changed (compared to Universal Analytics), it holds the current user ClientID. The Google Analytics App + Web properties use not one but two cookies in order to perform the website tracking. In my experience, there is no big difference in accuracy at the continent or country level.” 5. “When you anonymize an IP, it might negatively impact the city location data in GA. In App + Web properties Anonymize IP is automatically set and there’s actually no way NOT to anonymize the IP. In Universal Analytics you have the option to implement this feature (not applied on default). The process of IP anonymization in Universal Analytics takes place within two steps in the collection pipeline: the JavaScript Tag and the Collection Network. Right side: Constant Variable created for the Universal Analytics tracking code.Left side: Google Analytics App + Web Configuration tag which includes a measurement ID.This is different from when you implement a Google Analytics App + Web property as it is based on Gtag with a measurement ID (G-XXXXXXXXXX).Ī Google Tag Manager basic tag setup example is shown below: Universal Analytics’ tracking code is based on UA-XXXXXXX. “Web” properties (standard / Universal Analytics) have views instead of data streams and a default view is created automatically when you create this “legacy” property.Īt the time of writing, you can create up to 50 data streams per property which should be enough for most of you. Keep in mind that you can only add data streams for “Apps” and “Apps and Web” properties. You can set up multiple data streams and see aggregated reports. Reports for this new property use a single set of consistent metrics and dimensions, making it possible to see integrated reporting across app and web like never before. Google Analytics App + Web (as the name already implies) is a complete new solution for integrating web and app data. However, as you can read this is far from ideal and only suitable for largest companies with high budgets. Well, that’s not 100% true because you can create roll-up properties that contain both Web and App data if you are on GA 360. In Universal Analytics (Google Analytics Standard Property) you need to create separate properties for Web, iOS Apps and Android Apps. You can add 25 custom parameters to each event, but be aware of limitations which I will discuss later. Every interaction, including page views, are categorized as events. In Google Analytics App + Web this has dramatically changed as there is a strong focus on users and events. Here is a property level setting of Universal Analytics related to pushing user metrics in reports: They have definitely tried to make user metrics and dimensions more central, but a lot of times sessions remained on the foreground. The biggest change is that Google is moving away from the measurement model that was primarily focused on sessions and page views.
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